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Ocean Shores Publishing launches Hidden Coast Scenic Byway website

By Simon Berman
Published: 11/18/19 Topics: Comments: 0

Ocean Shores Publishing, publishers of OceanShores.com, is pleased to announce the launch of hiddencoastscenicbyway.com, a website celebrating the beauty of Washington State’s coastal byway, State Route 109.

The 41 miles of the Hidden Coast Byway traverses the coastal hills and long, sometimes foggy, beaches of the Pacific coast at the western edge of the Olympic Peninsula. Access to state and national parks abound, as do opportunities to observe pristine wilderness and the unique wildlife of the maritime Pacific Northwest.

Ocean Shores Publishing saw a need to better promote this beautiful region to potential visitors and took up the challenge to build and launch a website in celebration. From the newly launched hiddencoastsscenicbyway.com visitors can learn more about the byway’s route, the towns through which it passes, and opportunities for leisure and lodging.

A robust events calendar and blog supplement this information, helping inform the public of local happenings, festivals, and more. Whether visitors are looking for a quiet beach weekend, or a place from which to explore the stunning wilderness of the Copalis Ghost Forest, Olympic National Park, and Grays Harbor National Wildlife refuge, this new site will keep them well informed.

Ocean Shores Publishing is a leading advocate for tourism on Washington’s Pacific Coast. They are the creators and operators of OceanShores.com, the premiere website for information about this popular tourist town and it’s surrounding environs.

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Author: Simon Berman
Blog #: 0711 – 11/18/19
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YourShare Launches Program for Timeshare Resort Vacation Rental Mastery

By Kate Quinn
Published: 10/29/19 Topics: Comments: 0

Vortex Managers, has announced the formation of a new program for struggling timeshare resorts that helps them rent out unused weeks. The "Yourshare" program helps resorts get their fair share of the fast growing vacation rental market.

It combines savvy vacation rental executives, along with revolutionary software that solves the puzzle of how to promote timeshare units into the vacation rental website channels as well as hotel channels. Plus it provides local and regional advertising that no other management firm provides, all without upfront costs or ongoing fees to the resort.

Every timeshare magazine, website and conference includes extensive discussion and diagnosis of why timeshare resorts are struggling.

After the rapid development of resorts starting four decades ago, the properties now suffer what the industry summarizes as "Aging Properties and Aging Owners" notes William May, the YourShare leader who heads up the program..

Owners who purchases shares long ago have grown older, often on fixed incomes, they travel less and may even be unable to travel to the property they once adored. All the while older properties require escalating maintenance and operating costs, far greater than inflation. With no way to offset their costs, owners are giving away shares but even that often proves impossible. So they are stuck.

In resorts, many unit sit vacant many nights of the year. Some resorts have tried to dent the vacation rental industry and some large timeshare management firms profess to be in the rental business.

"Unfortunately, most resorts don't know how to do it and the timeshare managers have not invested as heavily as they should to master rentals, " Says Penny Taylor, of Yourshare. "They were caught napping while vacation rentals stole their consumers."

"By charging large monthly flat fees to resorts, timeshare managers lack the motivation to do every possible thing they can to secure rentals." observers May, "They have sat on their hands while the vacation rental industry has taken away their visitors.".

Some management firms own all or parts of timeshare exchanges so taking rentals is not in their best interest. When they do attempt to compete in vacation rentals they often advertise only to the hotel channels, while ignoring the vacation rental market which is growing much faster.

On the other hand Vortex, which operates the Goldener Inns and Sunspot Vacation Rentals networks grew up in a very different world. "In Vacation Rentals, managers work on a commission only basis, so we only make money when the owner clients do." says Penny Taylor, "We have to perform and get results for owners or else. That means we can never rest. "

There are timeshare advertising websites but they seldom produce much income for several reason. First they can not compete with the giants and never create sufficient visibility. They ignore regional and even local marketing because its expensive. And they brand themselves as timeshares which is not attractive to many guests in the vacation rental market.

Instead, the Yourshare program partners with all the giant websites to make properties ubiquitous to consumers. The resort handles the property like always, and Yourshare does the advertising, reservations and guest coordination.

The program creates regional and even local central reservation websites, and even new websites for resorts, so they can be personal and local as well as global. They are not promoted as timeshares but as :"vacation rentals" which is of course accurate.

"Dovetailing timeshares into the vacation rental system, proved more complicated than would be imagined," said "Salman Arshad, chief web software architect at Vortex managers on the YourShare project. At a vacation rental every date is available unless the owner blocks it off, but in timeshares no dates are available unless an owner opens the dates. They are backward.

"We operate in numerous markets with free-standing homes, or condos inside buildings and even other specialty lodging places including guest ranches." added Arshad. "So operating a system that handles both methods proved complicated, but we solved the riddle."

Vortex employs its own inhouse software staff, and re-engineered its HelpBookme.com systems to allow timeshare condos to be easily marketed into both the vacation rental channels as well as hotel channels. "We are the only people who have it" notes Taylor, "We put every home on AirBnB, VRBO, and hundreds of other websites."

Yourshare launched quietly in 2018 as an Owner Direct website, contracting directly with share owners and selling their dates to the public. "Frankly, the consumers see no difference. If marketed properly, to them a timeshare is just another nice vacation home," notes Taylor. "In fact, timeshare resorts are usually well kept up, in good locations, pleasant staff and with plenty of amenities."

The timeshare industry's big mistake is that they ignored vacation rentals, and its too late for most to catchup unless they have help from seasoned vacation rental pros.

The Yourshare concept came about over some time. "At first we offered our services directly to the resort, but they never responded, and all while the "Aging properties and aging owners" problem was biting them.

Within a year we were procuring more nightly rentals than the onsite manager, and producing more income to owners. "We approached another resort, again without response, so we launched there too as Owner Direct."

"Recently a competing resort in that community called and said, 'Hey we would like to get some of that money' so now we are working directly with them and with good results." said May. Their onsite management team were well seasoned and anxious to have a plug and play system like Yourshare.

Yourshare re-built that resort's website, advertised them on hundreds of website and even created Dynamic Range Photos, 3D tours, floor plans, printed materials and other tools that have proven to be so effective in the vacation rental lodging business. It was done in very quickly.

After perfecting the entire Yourshare process, the company is now expanding geographically and has launched its services nationwide. "We like to work for resorts who recognize they need help, but we are also happy to work directly with owners if asked. So if the resort board doesn't ask us, we go in and help owners anyway."

"Best of all," said Taylor, "Vacation Renting brings in more visitors to each Resort and every one of those visitors are potential timeshare buyers." In the long run, that could be the biggest benefits to legacy resorts.

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YourShare.biz is operated by Vortex Managers headquartered in Seattle, WA. Along with its affiliate Sunspot Vacation Rentals and Goldener Inns networks, YourShare offers vacation rental booking, advertising, marketing and reservations to timeshare resorts looking to increase their income without upfront costs or ongoing fees. For more information, call YourShare at 818-922-8292. See owner details at www.YourShare.biz and other resorts at RentYourShare.biz.

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Author: Kate Quinn, YourShare
Blog #: 0713 – 10/29/19

Float your way eerily down the way to the Copalis Ghost Forest

By Cindy Stearns
Published: 10/28/19 Topics: Comments: 0

Float your way eerily down the way to the Copalis Ghost Forest. It's just two miles from Copalis Beach on the Hidden Coast Scenic Byway. Read more Leave comments

Hunting for haunted spots along the Hidden Coast Scenic Byway

By Cindy Stearns
Published: 10/21/19 Topics: Comments: 0

Hunting for haunted spots along the Hidden Coast Scenic Byway and beyond. Read more Leave comments

Glide along the Ocean Shores canals

By Cindy Stearns
Published: 10/14/19 Topics: Comments: 0

Scenic ride along the canals in Ocean Shores via boat. Read more Leave comments

Diggin' it at the beach

By Cindy Stearns
Published: 10/07/19 Topics: Comments: 0

Razor clam digs are set for autumn on the Washington state coast. Read more Leave comments

Hoquiam's Historic 7th Street Theatre

By Cindy Stearns
Published: 09/30/19 Topics: Comments: 0

Hoquiam's Historic 7th Street Theatre one of few remaining atmospheric-style theatres on the West Coast. Read more Leave comments

The caboose is home in Moclips

By Cindy Stearns
Published: 09/23/19 Topics: Comments: 0

Museum of the North Beach moves the caboose onto the property for the new museum site. Read more Leave comments

Journey along the Hidden Coast Scenic Byway

By Cindy Stearns
Published: 09/16/19 Topics: Comments: 0

Journey along the Hidden Coast Scenic byway from Hoquiam to Taholah along the Washington state coast. Read more Leave comments

Songs were center stage with Ginny Simms

By Cindy Stearns
Published: 09/09/19 Topics: Comments: 0

Ginny Simms Inn was part of the history of Ocean Shores. Read more Leave comments

Let's take Fido to the beach

By Cindy Stearns
Published: 09/02/19 Topics: Comments: 0

It's a get-away to the beach with Fido. Read more Leave comments

Kelpers Festival highlights events on Hidden Coast Scenic Byway

By Cindy Stearns
Published: 08/29/19 Topics: Comments: 0

Labor Day Weekend finds a variety of events and activities to enjoy along the Hidden Coast Scenic Byway. Read more Leave comments

4K for Cancer Team Seattle bicycles into Moclips

By Jenifer Antonelli
Published: 08/02/19 Topics: Comments: 0

For the fifth year, Chapel by the Sea hosts Ulman 4K for Cancer Team Seattle. In 2019, there are 28 bicyclists who travel over 4,000 miles supporting young people with cancer. Read more Leave comments

Hog Wild roars into Ocean Shores

By Diane Solem
Published: 07/23/19 Topics: Comments: 0

Motorcycles hit the streets of Ocean Shores for Hog Wild weekend. Read more Leave comments

UFO Summit lands at Quinault Resort and Casino

By Johnny Manson
Published: 02/28/19 Topics: Comments: 0

Washington State's Premier UFO/Paranormal Conference Read more Leave comments

Gore at the Shore Returns To Ocean Shores

By Sherrie Vineyard
Published: 01/14/19 Topics: Comments: 0

Urban Unglued brings the second annual Gore at the Shore to Ocean Shores. Read more Leave comments

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